What We Learned From Surveying Ethos Vision Customers
Surprising, Encouraging and Thought Provoking Results
Real Science – Real People – Real Results
(Clinical References and Studies at the End of This Article)
Over the past few weeks, many Ethos Vision customers have kindly taken the time to complete our new customer survey.
Some were only a few words long. Others were incredibly detailed and heartfelt.
As we worked through the surveys, certain patterns began to emerge.
Some results were expected. Others genuinely surprised us.
Before sharing some of the stories and comments that stood out, here are a few of the key findings so far:
Survey Highlights
• 96% of respondents reported either improvement or maintaining their current level of vision
• Average likelihood of purchasing again score: 9.2 out of 10
• Average customer support satisfaction score: 8.9 out of 10
• Healthy ageing, maintaining independence and preserving quality of life emerged as some of the most common themes throughout the survey
The numbers were encouraging.
But what interested us most was the story behind them.
And that story turned out to be much bigger than eye health alone.
What Long-Term Customers Told Us After Using Bright Eyes For A Year Or More
One of the strongest themes came from customers who have been using Bright Eyes for more than 12 months.
Many reported that they had experienced slight, moderate, or even significant improvements.
Others said something that initially surprised us.
They selected “No Change” on the survey, yet still described their experience as positive.
At first glance that may seem unusual.
But when we read their comments, it made perfect sense.
One customer wrote:
“If I can keep my cataracts from progressing, then I’m seeing progress.”
Another customer told us she had an eye examination coming up and was hoping her results would show no further deterioration.
Several customers explained that simply maintaining their vision was something they considered a success.
That really stood out to us. And in most cases, they’re absolutely right to see it that way.
Here’s why:
Vision naturally changes and declines as we get older, and for those already dealing with cataracts, macular degeneration, glaucoma, floaters, dry eyes or other age-related concerns, the expectation is often that things will generally worsen and the quality of vision will decline.
That’s why so many customers view maintaining their vision, slowing the progression of their condition, or avoiding further deterioration as a very positive outcome.
Why Most People First Found Ethos Vision
The reasons customers originally came to Ethos Vision were exactly what you might expect.
Many were concerned about:
- Cataracts
- Dry eyes
- Floaters
- Macular degeneration
- Glaucoma
- General age-related changes in vision
Some were worried about becoming increasingly dependent on glasses.
Others simply wanted to take a proactive approach before problems became worse.
But as we continued reading through the surveys, a different theme began to emerge.
The Theme We Didn’t Expect
Again and again, customers selected:
- Healthy ageing and longevity
- Maintaining independence
- Preserving quality of life
- Staying active as they age
- Taking a proactive approach to ageing
This wasn’t something we expected to see so frequently.
Many customers no longer view eye health as a separate issue.
They see it as part of a much bigger picture.
After all, eyesight affects almost everything.
Reading. Driving. Travelling. Enjoying hobbies. Recognising faces. Living independently.
One customer put it beautifully when she told us she wished she had discovered the products years earlier.
Another explained that being able to continue seeing clearly enough to remain independent was what mattered most to her.
The surveys revealed something important:
Most people don’t simply want better eyesight.
They want to continue enjoying life on their own terms.
Eye Health, Independence and Healthy Ageing
This finding resonated with us.
Over the last 20 years, we’ve understood that eye health is often one piece of a much larger healthy ageing strategy.
Many survey respondents told us they are also interested in:
- Brain health and mental clarity
- Memory and cognitive function
- Cardiovascular health
- Immune support
- Physical performance and recovery
- Maintaining independence
- Healthy ageing and longevity
This may explain why products such as Ethos Pure Carnosine Powder and Ethos Marine Phytoplankton continue to attract growing interest from customers looking beyond eye health alone.
One of the things that first attracted me to Carnosine more than two decades ago was that the research extended far beyond the eyes.
Carnosine has been studied for its potential role in healthy ageing, cellular protection, cognitive health, muscle function, cardiovascular health, glycation control, and helping protect tissues from the effects of oxidative stress.
Similarly, Marine Phytoplankton is valued by many customers because of its rich nutritional profile and broad support for overall wellbeing.
What we found particularly interesting is that many customers are now arriving at the same conclusion.
They’re not simply looking for products for their eyes.
They’re looking for ways to support their vision and long-term health at the same time. To maintain vitality, independence and quality of life.
Not because they are searching for a miracle.
But because they are taking a thoughtful, proactive approach to ageing well.
Ethos Pure Carnosine Powder and Ethos Marine Phytoplankton deliver on these needs and desires.
Dry Eyes – The One Benefit Customers Mentioned More Than We Expected
Another theme appeared repeatedly throughout the survey responses was Dry eyes.
“Among customers who specifically mentioned dry eyes or eye comfort, the vast majority reported either improved comfort or reduced symptoms.”
Some reported fewer symptoms of dry, irritated eyes.
Others simply described their eyes as feeling more comfortable.
One long-term customer told us that dry eyes had become particularly noticeable during winter months when central heating was on.
After using the drops, she noticed a significant difference.
These are the kinds of everyday quality-of-life improvements that often don’t appear in clinical discussions, but matter enormously to the people experiencing them.
One reason many customers report improved eye comfort may be the two FDA approved lubricating ingredients in Ethos Bright Eyes.
These help support the eye’s natural tear film, reducing dryness, irritation, and discomfort by keeping the surface of the eye better moisturised and protected.
For many people, particularly during winter months, prolonged screen use, or in dry indoor environments, this can make a noticeable difference to day-to-day comfort.
What Customers Asked Us For
The most common requests were surprisingly practical.
Customers asked for:
- Senior discounts
- Subscription savings
- Product bundle savings
- Multi-buy discounts
Many of our customers are retired and living on fixed incomes.
They weren’t asking for cheaper products.
They were asking for ways to continue using products they already value.
That’s an important distinction.
The good news is that we have listened.
We’ve already begun acting on this feedback by introducing new 4-box and 6-box savings options for all Bright Eyes eye drops for humans and pets.
We’ll continue to add new ways to help support our long-term customers over the coming months, with Senior discounts, Product bundle savings and Subscription savings coming soon.
Customer Support
One thing that genuinely touched us was the number of customers who mentioned our customer support.
We understand the worry of fading eyesight and strive to deliver the best support we can.
Many customers have been with us for years, some for well over a decade.
The kind comments about our communication, responsiveness and support were deeply appreciated.
Thank you.
For those who ever experience a delay with customer support, please be aware we deal with 1000’s of spam emails and it may take us longer than we’d like to identify genuine support requests.
If you haven’t heard from us within 24 hours, please re-submit your enquiry.
Final Conclusion with Encouraging and Thought Provoking Results
If there is one message that emerged repeatedly from the survey is this:
The customers who seemed most satisfied and achieved the best results were often those who had made eye health part of their long-term routine rather than looking for a quick fix.
That observation doesn’t come from a laboratory or a marketing department.
It comes directly from the experiences shared by the customers themselves.
And after reading every survey response, we believe that may be one of the most valuable lessons of all.
Thank you again to everyone who completed the survey.
Your feedback is helping shape the future of Ethos Vision so that we may continue to achieve our goal of helping you to protect, maintain and restore your vision, health and quality of life.
We look forward to sharing more insights as additional responses continue to arrive.
Complete the Survey and Save 15% Off Your Next Order
If you haven’t already completed it, we’d love to hear your thoughts.
The survey takes less than 5 minutes:
Complete the Quick Survey Here
As a thank you, you’ll receive a 15% discount code for a future order.
Whether your experience has been positive, disappointing, or somewhere in between, your feedback will help shape the future of Ethos Vision.
Human Trials and Clinical Research
Efficacy of N-acetyl-carnosine in the treatment of cataracts (clinical trial)
https://pubmed.ncbi.nlm.nih.gov/12001824/
Reversal of cataracts using N-acetyl-carnosine eye drops
https://pubmed.ncbi.nlm.nih.gov/15588519/
N-acetyl-carnosine and its antioxidant role in lens protection
https://pubmed.ncbi.nlm.nih.gov/11318884/
Carnosine supplementation in prediabetes and type 2 diabetes: A randomized controlled trial
https://www.nature.com/articles/s41598-024-57392-5
Advanced glycation end products and diabetic complications
https://pubmed.ncbi.nlm.nih.gov/26715595/
Lutein and zeaxanthin in the prevention of age-related macular degeneration
https://pubmed.ncbi.nlm.nih.gov/22835487/
Lutein and zeaxanthin roles in age-related eye diseases
https://pmc.ncbi.nlm.nih.gov/articles/PMC8874683/
Marine phytoplankton supplementation and antioxidant status in humans
https://pubmed.ncbi.nlm.nih.gov/21663438/
Marine microalgae as a source of bioactive compounds for human health
https://pubmed.ncbi.nlm.nih.gov/25077640/
Nutritional and therapeutic potential of marine phytoplankton
https://pubmed.ncbi.nlm.nih.gov/23635348/
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